Business Enterprise Institute || Marketing Strategist
November 2024 – Present

  • Designed and implemented a marketing plan leading to a 167% increase in website traffic in the first 90 days

  • Led social media initiatives, leading to a 32% increase in unique visitors

  • Assisted in the design and launch of a new SaaS product, including website copy, marketing emails, organic social media posts, and marketing webinars

  • Copy edited redesigned key product pages for clarity and SEO

  • Managed HubSpot CRM for sales and marketing purposes, including outbound email marketing and sales sequences

ABA Technologies || Marketing Strategist
May 2022 – June 2024

  • Led marketing strategy development for the launches of more than 10 different products across four departments

  • Managed ad campaigns across multiple platforms including Google Ads, Meta, LinkedIn, and Email

  • Responsible for copywriting for all social media posts and ads

  • Edited and designed monthly blogs for clarity and SEO

  • Successfully moved sales, customer service, and marketing teams to HubSpot CRM

  • Redesigned the company’s monthly marketing analytics report based on leadership feedback

Keystone Symposia on Molecular and Cellular Biology || Digital Marketing Manager
May 2021 – May 2022

  • Designed and implemented email marketing campaigns for 50 events around the world

  • Managed successful pay-per-click campaigns for events and fundraising initiatives

  • Transitioned company to HubSpot Marketing Hub

  • Facilitated chat rooms for multiple virtual conferences

  • Provided tech support for virtual conference social events

Educational Marketing Group || Writer, PR and Marketing Specialist
January 2018 – September 2020

  • Managed pay-per-click campaign for multiple clients

  • Created ad copy for Google Ads, Meta Ads, email marketing, as well as physical media

  • Managed earned media campaigns including drafting and distributing press releases, pitching media, and setting up client interviews

  • Produced regular client analytics reports

 

Hearing Care Solutions || Resource Specialist
February 2017 – December 2017

  • Content creation, social media strategy, website development, and database management

BC Capital Partners || Account Engagement Specialist
August 2013 – January 2017

  • Drafted press releases, managed media interviews, and updated company websites using various platforms and coding languages such as Wix, Squarespace, and HTML

Williston Herald || Reporter
July 2012 – May 2013