Resume

Experience

Digital Marketing Strategist

Business Enterprise Institute

Denver, CO

Designed and executed a comprehensive marketing and communications plan, driving a 167% increase in website traffic within 90 days
Supported launch of a new financial SaaS product with messaging, press copy, email campaigns, webinars, and social content
Managed media messaging across LinkedIn, increasing unique visitors by 32%
Oversaw CRM communications (HubSpot) for outbound campaigns, sales sequences, and brand storytelling.
Developed and edited content across multiple channels, ensuring clear voice, consistency, and SEO optimization

Marketing Strategist

ABA Technologies

Remote

Directed multi-channel communications strategy for more than 10 product launches across four departments
Oversaw ad and content campaigns across Google Ads, Meta, LinkedIn, and email, balancing paid and earned media approaches
Crafted messaging for social media, blogs, and stakeholder updates, aligning content with organizational priorities.
Migrated sales, customer service, and marketing teams to HubSpot CRM, strengthening alignment of external communications
Redesigned executive-level marketing and communications reporting to highlight ROI and KPIs

Digital Marketing Manager

Keystone Symposia on Molecular and Cellular Biology

Silverthorne, CO

Designed and implemented communications campaigns for 50 global scientific events, including fundraising and media outreach.
Developed press and donor communications, integrating media relations into fundraising strategies.
Launched and managed HubSpot Marketing Hub transition, streamlining stakeholder communications.
Facilitated virtual event communications, including moderating discussion forums.

Writer, PR and Marketing Specialist

Educational Marketing Group

Parker, CO

Managed earned media campaigns, including drafting and distributing press releases, pitching stories, and coordinating interviews.
Developed ad copy, media briefs, and email campaigns for higher education clients.
Reported on campaign performance and provided communications analytics to guide client strategy.
Wrote and edited content for websites and blogs, ensuring alignment with brand voice.

University of Colorado

Bachelor of Science, Journalism News-Editorial

Boulder, CO